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Privacy Policy

Last Updated: September 14, 2026 · Effective Immediately

At ScalePOP Media ("we", "us", or "our"), operated by an independent performance marketing consultant based in Kolkata, West Bengal, India, we are committed to respecting and protecting your privacy. This Privacy Policy outlines what information we collect when you visit our website or submit our contact form, how we use it, and how it is handled in compliance with applicable laws and Meta advertising guidelines.

Plain English Summary: We only collect information you voluntarily provide in our form (like your name, phone, and business type) to contact you about your free ad strategy call. We use the Meta Pixel to track website visitors and measure whether our ads are effective. We never sell or rent your personal data to third parties.

1. Information We Collect

We collect information in two ways: information you directly provide, and information collected automatically through analytics tools.

A. Information You Voluntarily Provide

When you fill out the strategy call request form on our website, we may ask for:

  • Full Name: To address you personally.
  • Phone / WhatsApp Number: To contact you directly, confirm your strategy call time, and send meeting links.
  • Business Name & Industry / Type: To research your market and prepare customized advertising recommendations prior to our call.
  • Preferred Day & Time: To coordinate a time slot that matches your schedule.
  • Email Address (Optional): To send calendar invites, meeting links, or call summaries.

B. Information Collected Automatically (Cookies & Pixel Data)

When you browse our website, certain technical information may be collected automatically via cookies, log files, and the Meta Pixel, including:

  • Your device type, browser type, operating system, and screen resolution.
  • Approximate geographical location (country/city level derived from IP address).
  • Pages viewed, time spent on pages, referral URL, and actions taken (such as completing the lead form).

2. How We Use Your Information

We use the collected information for the following specific purposes:

  • To contact you via WhatsApp, phone, or email to schedule and confirm your free 30-minute ad strategy call.
  • To analyze your business and craft tailored Meta (Facebook/Instagram) and Google Ads recommendations.
  • To measure the effectiveness and conversion rates of our advertising campaigns.
  • To maintain website security and prevent spam or abusive form submissions.

3. Third-Party Services & Advertising Sharing

We do not sell, rent, or trade your personal information. However, to operate our service and measure marketing campaigns, we share specific data with trusted third-party providers:

  • Meta Platforms, Inc. (Meta Pixel & Conversions API): Our website uses the Meta Pixel (and may use the Conversions API) to measure ad conversion actions (such as submitting a lead form). Meta may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. For more information on Meta's privacy practices, visit Meta's Privacy Policy.
  • Form Processing Backend (Formspree): Form submissions are securely processed through Formspree (or our designated static form service) so we can receive instant notifications when a request is submitted.

4. Cookies and How to Opt Out

Cookies are small text files placed on your device by your browser. We use cookies primarily for conversion tracking and measuring website traffic.

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through your web browser settings. To learn how to opt out of interest-based advertising from Meta and other participating companies, you can visit:

5. Data Retention and Security

We retain your contact details only for as long as necessary to conduct our strategy call, manage prospective and active client communications, or comply with legal requirements. If you choose not to proceed after our call, your information is archived or deleted upon request. We implement sensible administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or alteration.

6. Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

  • The right to know what personal data we hold about you.
  • The right to request correction of inaccurate information.
  • The right to request the deletion or erasure of your personal data.
  • The right to withdraw consent at any time.

To exercise any of these rights, simply email us at the contact address listed below.

7. Contact Information

If you have any questions, comments, or concerns regarding this Privacy Policy or how your data is handled, please contact: